DIRECTWATCH: Post Office chief exits for QCI

David Hicks, one of the Post Office's most senior divisional marketers, has quit the organisation to join customer management consultancy QCI.

David Hicks, one of the Post Office's most senior divisional marketers, has quit the organisation to join customer management consultancy QCI.

Hicks, Post Office marketing and strategy director for customer management, will be responsible for launching QCI's US operation as it bids to gain a foothold in the North American market.

Hicks was marketing controller of Royal Mail between 1994 and 1997, after which he moved to the post of marketing and sales director for the organisation's subscription services division. He has yet to be replaced at the Post Office.

Hicks will take up the role of chief executive officer at QCI in February, and will oversee the introduction of QCI's Customer Management Assessment Tool (CMAT).

QCI specialises in assessing clients' customer management activities and offering consultancy on CRM strategies. UK clients include Royal SunAlliance, News International, Yorkshire Electricity, Britannia Building Society and Rolls Royce & Bentley.

The firm aims to take a bigger slice of the customer management market by competing with major players such as PricewaterhouseCoopers and Accenture, formerly known as Andersen Consulting.

'The strong growth in CRM globally provides a fantastic opportunity to extend the success of QCI in the UK to North America,' said Hicks. 'CMAT is already helping clients build closer relationships with their customers in the UK, and launching in the US moves us on to the next stage in establishing CMAT as the global CRM benchmark.'

QCI's UK operation is backed by partnerships with firms including the Post Office, Impiric, IBM, NCR and Acxiom.


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