ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing recently?

     Last  Account               Agency/TV buyer                       %


1    (4)   Specsavers            In-house/CIA Medianetwork            74

2    (1)   Direct Line           Faulds Advertising/MediaCom TMB      73

3    (2)   Asda                  Publicis/Carat                       70

4    (-)   Marks & Spencer       Rainey Kelly Campbell Roalfe Y&R/    68

                                 Walker Media

5    (-)   L''Oreal Hair Colour   McCann-Erickson/Universal McCann     66

6    (-)   McDonald''s            Leo Burnett/Starcom Motive           64

7    (-)   Persil Tablets        J Walter Thompson/Initiative Media   62

8    (-)   Digital Cellphones    Peake & Donoghue/MediaCom TMB        55

9=   (-)   Disneyland Paris      Ogilvy & Mather and Leo Burnett/     54


9=   (-)   Oil of Olay Bodywash  Saatchi & Saatchi/Starcom Motive     54

11=  (-)   Boots Pharmacy        J Walter Thompson/OMD UK             52

11=  (-)   Boots Opticians       Grey Advertising/OMD UK              52

13=  (-)   Fire Safety           Euro RSCG Wnek Gosper/MediaVest      51

13=  (-)   First Direct          WCRS/New PHD                         51

13=  (-)   Oil of Olay Wipes     Saatchi & Saatchi/Starcom Motive     51

16   (-)   Argos                 Ogilvy & Mather/MindShare            50

17=  (-)   The Army              Saatchi & Saatchi/MediaVest          49

17=  (-)   NTL                   J Walter Thompson/Carat              49

19   (-)   Impulse Body Spray    Ogilvy & Mather/Initiative Media     44

20   (-)   Quality Street        Lowe Lintas/MindShare                41

Adwatch research was conducted from September 29 to October 1 by NOP Research Group (020 7890 9948) as part of a weekly telephone omnibus survey among more than 500 adults. Copies of the Adwatch data and analysis are available from Victoria Blake at NOP.

Advertisements were selected by Xtreme Information (020 7871 8087) and CIA Medianetwork (020 7633 9999).


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