Freeserve ad chief to fill top marketing role

Freeserve, the internet service provider that was acquired last week by France's Wanadoo, has moved swiftly to replace outgoing chief marketer Neil Sansom, who has quit to join Shell.

Freeserve, the internet service provider that was acquired last week by France's Wanadoo, has moved swiftly to replace outgoing chief marketer Neil Sansom, who has quit to join Shell.

The company has promoted head of advertising and PR Khim McCall to the top marketing job. McCall is expected to take up the title of director of group marketing early in the new year. She will report to chief strategy officer Sarah Carpenter.

Freeserve is also seeking a candidate for the newly created position of head of marketing services, encompassing McCall's previous responsibilities and the task of developing relationships with Freeserve's channel partners such as Dixons Stores Group. The move comes as Freeserve looks to build more in-depth relationships with users and promote use of its related services and channels, such as its iCircle site for women.

McCall, who joined Freeserve in July this year after running her own marketing consultancy in South Africa, said: 'The Freeserve marketing department will take a slightly different form, encompassing more channel activity and promoting the retention message. We're aiming to be a lot more customer focused. We're putting more promotional emphasis behind the individual channels and pushing the content.'

Sansom quit Freeserve last month to join Shell as chief marketing officer for an as yet unnamed division of the company, involved in internet ventures.

He joined Freeserve two years ago from Kingfisher electrical chain, Comet.

The news of his departure broke in the same week as the pounds 1.6bn share purchase of Freeserve by Wanadoo, the French internet company 88% owned by France Telecom. The new company will be the fourth largest ISP in Europe, with more than four million active subscribers.

Freeserve was keen to stress that Sansom's departure was not related to the takeover and that Wanadoo knew of his departure prior to the deal.

It added that it does not plan to review its pounds 20m advertising business, held by M&C Saatchi. France Telecom has said that it will retain the Freeserve brand in the UK.

Freeserve, which was launched by retailer Dixons two years ago, was the first ISP to offer free internet access, revolutionising the online market in the UK.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands