Buena Vista Home Entertainment, Disney's home video and DVD arm, has awarded its pounds 10m creative business to Duckworth Finn Grubb Waters following a review lasting seven months.
Duckworth Finn will handle work for Walt Disney videos, promoting films such as Tarzan, Toy Story and current blockbuster 102 Dalmatians when they are released to video and DVD. The brief is to bring all the releases under a consistent banner.
The work will consist of TV and press advertising set to launch next year. Buena Vista's media, held by BBJ, is not affected by the decision.
Duckworth Finn takes over the account from Banks Hoggins O'Shea, which held the work for eight years but did not repitch for the business.
Banks Hoggins managing director Sven Olsen said the agency had refocused the marketing. When it first took the account, he said, 95% of the creative was imported from the US, whereas 95% now originates in the UK. He added that he believed more work is now likely to originate in the US.
Since Banks Hoggins' contract ended six months ago, Buena Vista has worked with the Advertising Brasserie on a task-by-task basis.
The agency previously handled work for the Disney Channel. Its first campaign launched in August and supported the video and DVD release of Tarzan. TV, radio and press ads ran for three weeks portraying Tarzan as the 'original sports hero'.
It also ran a campaign supporting the launch of Toy Story 2 on video and DVD, transforming nearly 900 telephone boxes into arcade machines.
Earlier this year, Buena Vista promoted trade sector manager Anthony Peet to UK marketing director.
Peet replaced Helen Stratton, who was promoted to the new role of vice-president of marketing BVHE Europe. The post was created to consolidate Buena Vista's marketing across Europe.