NEW MEDIA: WEBWATCH - The weekly analysis of UK at-home internet usage

Top category winners by change September to October 2000

Top category winners by change September to October 2000

Top ten retail sites in the UK, October 2000 at-home panel data

    Retail site           Unique visitors   Digital media

                                    (000)       reach (%)

1                     1492            11.9

2                        979             7.8

3                         545             4.4

4               490             3.9

5                        423             3.4

6                     418             3.3

7                          392             3.1

8                       351             2.8

9                           323             2.6

10                      285             2.3

    Total digital media            12,525           100.0

Top ten travel sites in the UK, October 2000 at-home panel data

    Travel site           Unique visitors   Digital media

                                    (000)       reach (%)

1                    487             3.9

2                   484             3.9

3                381             3.0

4                      349             2.8

5                    344             2.7

6                  339             2.7

7                       286             2.3

8                       283             2.3

9                     281             2.2

10                  243             1.9

    Total digital media            12,525           100.0

MMXI Europe is an internet audience measurement company. Data is compiled from a representative panel of people at home across the UK, tracking everything they do online click by click, page by page. On a monthly basis it reports individual sites by the number of unique visitors, reach, time spent per page and per month as well as recording demographic information on the users such as age, gender and income level. MMXI Europe also has panels in Germany, France and Sweden, and will have data for Denmark, Italy and Spain by the end of 2000.


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