ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing recently?

     Prev   Account                 Agency/TV buyer                    %


1=   (3=)   B&Q                 Bates UK/Zenith Media                 76

1=   (1=)   Woolworths          Bates UK/Zenith Media                 76

3=    (-)   PC World            M&C Saatchi/Walker Media              75

3=   (1=)   Argos               Ogilvy & Mather/MindShare             75

5=    (-)   One 2 One           Bartle Bogle Hegarty/Starcom Motive   72

5=    (5)   BT Cellnet          Abbott Mead Vickers BBDO/             72

                                The Allmond Partnership

7     (-)   BT                  Abbott Mead Vickers BBDO/             70

                                The Allmond Partnership

8     (7)   Comet               Saatchi & Saatchi/Zenith Media        66

9     (6)   Boots               J Walter Thompson/OMD UK              65

10    (-)   Vodafone            BMP DDB/OMD UK                        64

11=   (-)   National Lottery    WCRS/OMD UK                           63


11=   (8)   Iceland             HHCL & Partners/MediaCom TMB          63

13    (-)   Tiny Computers      Golley Slater & Partners/Carat        61

14    (-)   Dixons              M&C Saatchi/Walker Media              60

15    (-)   DFS Furniture       Bates UK/Brilliant Media              55

16    (-)   Bacardi Breezer     McCann-Erickson/Universal McCann      54

17   (14)   AOL                 Mortimer Whittaker O''Sullivan/        53

                                BBJ Media

18    (-)   KFC                 Ogilvy & Mather/Zenith Media          50

19    (-)   McDonald''s          Leo Burnett/Starcom Motive            49

            Happy Meal

20=  (17)   Carphone Warehouse  TBWA London/Matters Media             48

20=   (-)   Mr Muscle           Banks Hoggins O''Shea FCB/Optimedia    48

            Shower Shine

Adwatch research was conducted from 1 to 3 December by NOP Research Group (020 7890 9948) as part of a weekly telephone omnibus survey among more than 500 adults. Copies of the Adwatch data and analysis are available from Victoria Blake at NOP.

Advertisements were selected by Xtreme Register (020 7871 8080) and CIA Medianetwork (020 7633 9999).


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