MARKETING MIX: News of the world

Mobile music

Ever since the invention of the Walkman, music and mobility have been inseparable. The development of new formats, and the machines to go with them, has cemented this relationship.

This fabulous piece of headwear from San Francisco is called The Requestor. Designed by up-and-coming American industrial designer Lisa Oidvin, it enables you to download (and listen to) MP3s from the internet and be a fashion maven at the same time. That's modern multi-tasking for you.

In a similar vein, Japanese fashion designers can now use the Xlarge system to ensure their clothes are techno-friendly. Xlarge has developed a range of waterproof 'sockets' that enable you to wire your headphones through into inner pockets. Mix wonders whether these could become as ubiquitous as side pockets on jeans.

Also from Japan comes this space-age piece of hardware called the Musicpod, which makes it possible for you to download music files from the internet onto MiniDisc in under five minutes (for pounds 1 or pounds 2 a track) - and play computer games while you are waiting. A brilliant piece of technology, making the internet revolution available to everyone. Let's hope it travels our way


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