Sonera Zed chief exits global post

Sonera Zed, the mobile internet services company owned by Finnish telecoms company Sonera, has parted company with its global vice-president of marketing Paul Troy, after less than six months in the job.

Sonera Zed, the mobile internet services company owned by Finnish telecoms company Sonera, has parted company with its global vice-president of marketing Paul Troy, after less than six months in the job.

Troy joined Sonera Zed in July, reporting to chief marketing and commercial officer Ruth Blakemore, who joined the company in April this year from Bradford & Bingley (Marketing, April 20).

Sonera Zed expects to roll out in the UK in January next year offering a range of mobile services based around WAP and SMS technology, including multimedia content and online shopping facilities.

The company, which already operates in Finland and the Netherlands, also plans to expand into Germany, Italy, Turkey, Singapore and the Philippines next year.

Jonathan Russell, vice-president of corporate relations at Sonera Zed, stressed that Troy's departure would not affect the roll-out of Sonera Zed's services in the UK.

'It was a mutual decision to part company after careful consideration by both sides. Paul will be going on to other challenges and we wish him well,' said Russell.

He added that the company was seeking a replacement for Troy with an appointment expected shortly. Russell said that Troy's departure would not affect the company's advertising arrangements. Sonera Zed appointed Leo Burnett and Carat to handle its advertising in October 1999.

Prior to his appointment at Sonera Zed, Troy was brand director at Lloyds TSB's European internet banking operation.





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