Emap ad revenue drops as central sales unit falters

Emap Elan, which houses glossy magazines such as Elle and FHM, has experienced an 8% dip in advertising revenues following the creation of a single advertising house to sell across all Emap's print, radio and new media properties.

Emap Elan, which houses glossy magazines such as Elle and FHM, has experienced an 8% dip in advertising revenues following the creation of a single advertising house to sell across all Emap's print, radio and new media properties.

Unveiling Emap's interim results, senior executives admitted the creation of a centralised advertising unit in late 1998 was implemented too quickly and resulted in consumer advertising among the lifestyle titles underperforming, despite a buoyant market and a 9% increase in revenues from copy sales.

But Emap, under chief executive Kevin Hand, said it remained committed to the concept of a single sales house and that initial teething troubles were being addressed.

By contrast, Emap's music network, Emap Performance, which houses music brands such as Kiss 100 and music magazine Q, recorded a 25% increase in advertising revenues and operating profits were up 55%.

Emap revealed that its digital division, which includes Slam, the joint venture youth portal with Channel 4, is set to break even by 2003.

Emap UK's total revenues were up 3% to pounds 567m, while operating profits were up 2% to pounds 113m.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message