ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing recently?

     Prev   Account                 Agency/TV buyer                    %


1     (-)   BT                   Abbott Mead Vickers BBDO/            73

                                 The Allmond Partnership

2     (-)   Walkers Crisps       Abbott Mead Vickers BBDO/MediaVest   70

3=    (-)   Tesco                Lowe Lintas/                         69

                                 Western International Media

3=    (-)   National Lottery     WCRS/OMD UK                          69

5     (3)   Asda                 Publicis/Carat                       67

6=    (2)   Direct Line          Faulds Advertising/MediaCom TMB      66

6=    (-)   AA Online Insurance  HHCL & Partners/Zenith Media         66

8     (5)   L''Oreal Hair Colour  McCann-Erickson/Universal McCann     65

9     (6)   McDonald''s           Leo Burnett/StarCom Motive           63

10    (-)   British Gas          BMP DDB/OMD UK                       62

11    (-)   Sunny Delight        Saatchi & Saatchi/Starcom Motive     60

12    (4)   Marks & Spencer      Rainey Kelly Campbell Roalfe Y&R/    59

                                 Walker Media

13    (1)   Specsavers           In-house/CIA UK                      58

14    (-)   Nat''l Minimum Wage   Ogilvy/MediaVest                     54

15=   (-)   Police Recruitment   M&C Saatchi/MediaVest                53

15=   (-)   DFS                  Bates UK/Brilliant                   53

17    (-)   Fairy Washing-Up     Grey Advertising/StarCom Motive      52


18    (-)   Npower               TBWA/London/Manning Gottlieb Media   43

19    (-)   Twix                 Grey Advertising/MediaCom TMB        40

20=   (-)   Green Giant          Leo Burnett/Carat                    38


20=   (-)   Garnier Facial       Publicis/Universal McCann            38


Adwatch research was conducted from October 6to October 8 by NOP Research Group (020 7890 9948) as part of a weekly telephone omnibus survey among more than 500 adults. Copies of the Adwatch data and analysis are available from Victoria Blake at NOP. Advertisements were selected by Xtreme Information (020 7871 8087) and CIA Medianetwork (020 7633 9999).


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