Solar Century poaches chief from Nike

Solar Century, a new 'profits for purpose' company intent on convincing the world to convert to solar power, has lured senior Nike marketer Michelle McKenna to be its marketing director.

Solar Century, a new 'profits for purpose' company intent on convincing the world to convert to solar power, has lured senior Nike marketer Michelle McKenna to be its marketing director.

It has also appointed the ethical marketing agency Anti-Corp to handle its pounds 1m brand marketing account following a pitch against BMP DDB and Fallon.

McKenna joins Solar Century after more than six years at Nike, most recently as marketing manager for its European retail division. She said she made the jump because she wants to 'channel my experience into something more positive'.

Solar Century is an independent supplier of the world's leading solar technologies.McKenna said: 'It aims to create a solar revolution in the UK and then take on the rest of the world.'

Solar Century is lobbying the government to support the solar industry, either by subsidising buyers' investment in the technology, or paying consumers a premium for the surplus clean electricity they generate through their solar equipment and export to the national grid.

McKenna said Solar Century needed an agency that 'believes in what we are doing and has had huge experience in building brands'.

Anti-Corp's brief is to be the strategic brand architect, covering everything from devising the logo to designing the web site.

'We want to transform the brand from its current niche position into something much more mainstream,' said McKenna.





Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers