Harrods director of marketing and strategic planning, Ed Whitehead, has left the company less than six months after he joined from Boo.com.
Whitehead, who was brought to Harrods in June with a brief to sharpen up its old-fashioned image, left the upmarket department store earlier this month. His exit leaves it without a marketing director in the crucial run-up to Christmas and the January sales.
Whitehead, who is understood to have quit Harrods without a job to go to, was marketing director at Boo.com until the online fashion company's high-profile demise earlier this year.
He was originally drafted in to introduce a more coherent communications strategy across the business. It has been seeking to position itself as a more modern luxury retailer, reflecting its diversification into online sales.
A key part of Whitehead's brief was to boost Harrods' appeal to potential customers without alienating its traditional market.
Shortly after his appointment he began an audit of the company's communication strategy, covering aspects of the business including direct mail, licensing and online sales.
The news is not expected to affect Harrods' relationship with its longstanding ad agency Leagas Delaney, which has held the business since 1987.
Despite earlier rumours that Whitehead had planned to bring all Harrods' advertising in-house, Leagas has held on to the business.