Conran Holdings, the furniture to restaurants group owned by Sir Terence Conran, is preparing a major web push for the new year, with plans to make up to 400 products available online.
The work includes an overhaul of the conran.com site and a dramatic expansion of its e-commerce operation. A two-phase launch is planned for the first half of the year.
Initial activity will focus on the e-commerce expansion in a bid to boost online revenues. A new online Conran Shop is expected to offer about 400 products in five areas: lighting, home office, kitchen furniture and gift ideas.
In February work will expand to include a version of the company's Live It lifestyle magazine and updated details on its high street stores.
Further activity, expected to launch in April, will focus on redesigning microsites for the company's restaurant brands, including Quaglino's, Sartoria, Le Pont de la Tour, Mezzo, Bluebird, and the Zinc Bar and Grill.
Deepend, which won the business in September following a pitch against up to five undisclosed agencies, will handle the web design. Conran.com project manager Inca Waddell will oversee site development.
The current Conran site was developed in-house and includes a limited e-commerce facility offering related merchandise and gifts via a Christmas shop.
A spokesman for Conran Holdings said: 'The initial stages of the site redevelopment will begin in spring 2001. It's almost expected for brands to have an online presence. We want to keep an informative and information-based web site that reflects the Conran brand.'