NEW MEDIA: WEBWATCH - The weekly analysis of UK at-home internet usage

Top ten sites visited by average time spent on site

Top ten sites visited by average time spent on site

October 2000 at-home panel data

    Site                 Category         Digital  Unique pgs/  Avg mins

                                            media     visitor/   a month

                                          reach %        month

1           Auctions             1.2        164.3     172.0

2          Services             2.5        111.3      89.6

3             Auctions             1.9        110.4      95.6

4    Entertainment        2.3         90.6      63.1

5          Entertainment        1.5         60.7      36.4

6              Portals             42.7         41.4      32.1

7     Auctions             1.2         38.0      31.0

8          ISP                  1.4         35.3      34.1

9          ISP                  3.7         33.9      40.9

10          Portals              8.4         32.6      27.9

    Total digital media                     100.0        270.3     363.7

September 2000 at-home panel data

    Site                 Category         Digital Unique pgs/   Avg mins

                                            media    visitor/    a month

                                          reach %       month

1           Auctions             1.5       122.9      108.0

2    Entertainment        2.2        73.6       53.3

3             Auctions             1.9        66.5       64.3

4          Portals              8.2        52.9       44.2

5              Portals             39.9        44.6       35.6

6          Services             2.5        40.2       30.1

7              Auctions             3.9        36.7       30.8

8       Services             2.7        35.0       21.6

9          ISP                  1.9        32.8       25.1

10     Services             1.7        31.8       17.4

    Total digital media  100.0              263.9       376.7

MMXI Europe is an internet audience measurement company. Data is compiled from a representative panel of people at home across the UK, tracking everything they do online click by click, page by page. On a monthly basis it reports individual sites by the number of unique visitors, reach, time spent per page and per month as well as recording demographic information on the users such as age, gender and income level. MMXI Europe also has panels in Germany, France and Sweden, and will have data for Denmark, Italy and Spain by the end of 2000.


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