Nokia Mobile Phones was established in the UK in 1984. It is the world's leading mobile phone company and a leading supplier of mobile and fixed-telecom networks.
The company also provides solutions and products for fixed and wireless-data communications, as well as multimedia terminals and computer monitors.
The company has headquarters in Finland, sales in over 130 countries, and employs more 60,000 people worldwide.
In September 2000 Nokia and Compaq joined forces to develop and market end-to-end mobile internet and intranet solutions for enterprise customers.
Andersen Consulting entered into a global co-operation agreement with Nokia in November to provide package solutions for businesses wishing to incorporate wireless capabilities.
In 2001 Nokia is due to launch the Nokia 9210 - a pocket-size mobile device with a colour display that enables users to access the web and e-mails. It will be the first such colour device on the market
According to MMS, Nokia's top brand supported by advertising in the year to October 2000 was its Nokia 8210 Mobile Phone with pounds 6,163,197.
Net sales: pounds 7944m
Operating profit: pounds 1867m
(year to December 31 1999)
Advertising agency: Grey Advertising
Media buyer: MediaCom TMB
DM agency: Joshua
Top marketer: Alison Brols, head of marketing
(year to October 2000)
Press: pounds 3,499,937
TV: pounds 6,795,593
Outdoor: pounds 1,750,230
Cinema: pounds 188,382
Radio: pounds 20,200
Total: pounds 12,254,342
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