MARKETING MIX: Brand manager of the week

Name: Melinda Welton

Age: 26

Job title: Senior international marketing manager, National Geographic Channel

What is your greatest work achievement?

My next one. Oh and being selected for Marketing's Brand Manager of the Week, of course.

What would be your dream brand to work on and why?

Lonely Planet - I'm already a walking publicity stunt for them. Everyone likes the idea of wandering off into the sunset at some point in their life.

What would you do if you were not in marketing?

Write novels in French farmhouse attics and teach the piano.

Which is the best agency you have worked with?

Cross Colour. We've just started working with them and it's so refreshing to find a team who grasp our objectives from the beginning and provide subtle, sensitive solutions to briefs.

What is the best part of your job?

Dealing with creative concepts across many countries and in a variety of languages.

What is the worst part of your job?

Arriving back after a trip away to over 300 e-mails.

What was your most embarrassing mistake?

Presenting myself by mistake as BSkyB's head of programming at a BAFTA VIP dinner, when in reality I was just a temp at the time.

What was your best work-related trip?

A branded hot-air balloon PR campaign in Denmark - including landing in a Danish wheat field and having to deal with an annoyed farmer.

Who is the business person you most admire and why?

James Murdoch - his alternative MacTaggart speech at this year's Guardian Edinburgh International Television Festival was incredible.


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