MARKETING MIX: Brand manager of the week

Name: Melinda Welton

Age: 26

Job title: Senior international marketing manager, National Geographic Channel

What is your greatest work achievement?

My next one. Oh and being selected for Marketing's Brand Manager of the Week, of course.



What would be your dream brand to work on and why?

Lonely Planet - I'm already a walking publicity stunt for them. Everyone likes the idea of wandering off into the sunset at some point in their life.



What would you do if you were not in marketing?

Write novels in French farmhouse attics and teach the piano.



Which is the best agency you have worked with?

Cross Colour. We've just started working with them and it's so refreshing to find a team who grasp our objectives from the beginning and provide subtle, sensitive solutions to briefs.



What is the best part of your job?

Dealing with creative concepts across many countries and in a variety of languages.



What is the worst part of your job?

Arriving back after a trip away to over 300 e-mails.



What was your most embarrassing mistake?

Presenting myself by mistake as BSkyB's head of programming at a BAFTA VIP dinner, when in reality I was just a temp at the time.



What was your best work-related trip?

A branded hot-air balloon PR campaign in Denmark - including landing in a Danish wheat field and having to deal with an annoyed farmer.



Who is the business person you most admire and why?

James Murdoch - his alternative MacTaggart speech at this year's Guardian Edinburgh International Television Festival was incredible.





Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message