MARKETING MIX: Ad agencies let it all hang out

Mix has taken time off from gobbling down festive-sized fistfuls of Quality Street to don its trenchcoat and dark glasses to do some digging into the fragile reputations of ad agencies.

First under the spotlight is Euro RSCG Wnek Gosper. They would have us believe the agency is a veritable den of debauchery, booking lap-dancing joint The Mayfair Club for its Christmas knees-up.

G-strings were sent out as invites, with the dress code 'Cock-tease dresses and black tie-me-up'. That may seem a little tacky - but it gets worse.

Apparently there is a historical 'relationship' between the club and the agency. In the not too distant past Euro's tea lady had an after-hours dancing job at the Mayfair. One lump or two?

Ogilvy & Mather, on the other hand, can hold its head up above such debauchery.

Following on from last week's 'Ad people that do other things part 1', O&M's chairman and chief executive Paul Simons revealed himself to be a bit of a Robbie Williams at heart, playing live at the Christmas party as part of the O&M band, Five Miles Out.

Simons admits most staff were pretty shocked to see Ogilvy senior executives up on stage strutting their stuff, and half expected it to be a joke.

But after a number of tracks including Let Me Entertain You O&M staff were reportedly pogoing on the dancefloor.

So why Five Miles Out? A reference to O&M being headquartered in Canary Wharf. They said it.


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