MARKETING MIX: Pen portrait

Marcus Willox is a co-founder of Willox Ambler Rodford Law. He established one of the first across-the-line agencies in the UK in the late 80s. He is now chief executive of the WARL Group with clients that include The Scotsman Publications, Muji, Jazz FM and Smash Instant Mash.

Signature much the same as the rest of writing (only more so, plus a full stop).

Well, you'll certainly know where you are with this chap.

Despite his left slant (often erroneously deemed to be a definite sign of introversion) this writer is not backward in coming forward, and oh boy, does he make good use of the last word.

In fact, he virtually turns having the last word into an art form. This is an extrovert who is currently reviewing his personal priorities, and not before too long.

This is the ultimate improviser/ visualiser. Tell him what you want and he'll tell you what you actually need, whether you have the wherewithal to get it, and (if you do get it) whether you will be able to handle it. This is one clever lad.

Describing words include: funny (sharp, rather dry sense of humour), larger-than-life, quixotic, flexible (within his own perimeters), enthusiastic, motivated, 'different' and goal-oriented.

Alan Rodford, creative director at Willox Ambler Rodford Law, says: Your analysis bears an uncanny resemblance to the outsize personality and intellect in the medium-sized body of our managing director. MDs usually do have the last word, but Marcus is also a bloody good listener.

Diane Simpson, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis.

She has devised a chart enabling her to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed after-dinner speaker. Her number is 01244 390681, or visit


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