BBC Worldwide has appointed Jacky Brandreth as director of marketing for its international news and information channel, BBC World.
Reporting to BBC World managing director Patrick Cross, Brandreth will be responsible for developing and implementing global brand strategy for the commercially-funded service, which reaches 173 million homes in 200 countries.
She was previously head of strategic marketing for the BBC, where she oversaw the launch of the first pan-BBC marketing strategy. Brandreth has also worked as senior marketing manager for Coca-Cola. She replaces Sharon Wheeler, who left for design consultants Lambie Nairn.
Overseeing staff of 16 in London, Singapore, Delhi and Mumbai, Brandreth's role will cover the creation and execution of global and regional campaigns to trade and consumer audiences, and the management of the BBC World brand on- and off-air.
She said there were no plans to review BBC Worldwide's roster of international media and creative agencies.