ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing recently?

      Last  Account            Agency/TV buyer                         %


1     (1)   Direct Line        Faulds Advertising/MediaCom TMB        75

2     (2)   Specsavers         In-house/CIA Medianetwork              73

3    (4=)   Asda               Publicis/Carat                         72

4     (-)   B&Q                Bates UK/Zenith Media                  66

5     (3)   McDonald''s         Leo Burnett/Starcom Motive             65

6    (4=)   One 2 One          Bartle Bogle Hegarty/Starcom Motive    64

7     (-)   Thomson            HHCL & Partners/Media Planning         57

8=    (-)   Iceland            HHCL & Partners/MediaCom TMB           55

8=    (-)   Argos              Ogilvy & Mather/MindShare              55

10    (7)   Comet              Saatchi & Saatchi/Zenith Media         54

11    (6)   Kelloggs           Leo Burnett/MindShare                  53

12=  (9=)   Homebase           ATIV BBDO/New PHD                      51

12=   (-)   Tiny Computers     Golley Slater & Partners/Carat         51

14    (-)   Coca-Cola          Soul/Universal McCann                  47

15=   (8)   DFS                Bates UK/Brilliant                     46

15=   (-)   Currys             M&C Saatchi/Walker Media               46

17    (-)   Nivea Visage Q10   TBWA Hamburg/Carat                     41

18=   (-)   Abbey National     Euro RSCG Wnek Gosper/Carat            40

18=  (12)   Pampers            Saatchi & Saatchi/Starcom Motive       40

18=   (-)   MFI                Publicis /Optimedia                    38

Adwatch research was conducted from September 15 to September 17 by NOP Research Group (020 7890 9948) as part of a weekly telephone omnibus survey among more than 500 adults. Copies of the Adwatch data and analysis are available from Victoria Blake at NOP.

Advertisements were selected by Xtreme Information (020 7871 8087) and CIA Medianetwork (020 7633 9999).


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