The Scottish Tourist Board (STB) is to delay its statutory agency review until at least September while it seeks a new chief executive and marketing director. The review had been due next spring.
Former chief executive Tom Buncle quit three weeks ago. His departure followed a steady decline in the number of tourists to Scotland and the publication of a damning report by PricewaterhouseCoopers, which was commissioned by STB chairman Lord Strathblane.
The report recommended sweeping changes to the STB's management, structure and brand. As a result, the organisation will be renamed Visit-scotland and an overall marketing director is being sought. Marketing is currently split into two divisions with separate heads: international and UK and Ireland.
The STB's UK advertising is by 1576, while its direct marketing is handled by Carlina, and media is bought by Feathers Brooksbank - all Edinburgh agencies. Its UK marketing budget is pounds 5m.
The STB currently combines an ongoing above-the-line strategy with seasonal direct marketing work. It also has campaigns under way in France, Germany and the US.