MARKETING MIX: RFU to tackle troubling times

Can things get any worse for the image of English rugby union? These are certainly 'trying' times.

Allegations about some of the game's top stars being involved in ticket touting will do little to aid RFU chief executive Francis Baron's beauty sleep, coming as they did on the back of last week's strike action, which threatened to turn Saturday's match against Argentina into a farce.

Players, it is rumoured, had threatened to wear their shirts inside out if their pay demands were not met, obscuring the name of sponsor BT Cellnet.

In the end, a deal with the players was secured and the threat didn't materialise.

But the touting allegations persist. And yet Investec, the investment bank that recently paid a cool pounds 1.55m to lend its name to three years of autumn internationals, seems remarkably unconcerned that its brand might be tarnished by association with a team allegedly involved in financial wrongdoing.

'As part of an ongoing marketing and communication effort, Investec entered into a sponsorship agreement with the RFU,' said Investec global marketing director Raymond van Niekerk. Er, well yes, we knew that already. 'The alleged sale of match tickets on the black market by England players is not an issue we are in a position to comment on as it is an RFU matter.'

So that's that then. Issue closed. Finito. It'll be interesting to see whether van Niekerk will be saying the same thing if the allegations are proven. Somehow we doubt it.





Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer