The airline, which is the first long-haul carrier to fly from Newcastle International Airport, will use TV, press, outdoor, direct mail, radio and online in the campaign. Breaking on 20 August, the work uses the strapline 'The world on your doorstep'. The ads will use humour to convey the message that Emirates is the best option for long-haul travellers from the region, including lines such as 'We've removed the great barrier. London', to back its service to Australia.
Creative agency: Leagas Delaney
Media agency: MediaCom.