Fast Track seeks backers to boost grass roots push

Fast Track, the commercial arm of UK Athletics, is seeking

commercial sponsors for a range of grass roots sports initiatives as

part of a drive to make athletics more popular among young people.

Fast Track is seeking brands to back the National Schools Championships,

which was last sponsored by TSB in a deal that ended in 1997. It also

wants sponsors for the country's major athletics leagues and an umbrella

sponsor for the UK's 1600 athletics clubs. Fast Track hopes to generate

about pounds 1m from the tie-ups.

UK Athletics is also teaming up with government-backed information

helpline learndirect to build awareness of the sport among youth.

As UK Athletics' official helpline, it will offer information about

athletics schemes around the country.

'We hope this will help promote the projects on offer to youngsters as a

part of our five-year strategy,' said Fast Track head of business

development Marc Hope.


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