The financial-services brand claims it is the first card to offer the triple benefits of 0% interest on balance transfers for 12 months, 0% interest on purchases made in the first three months and 5% cashback on supermarket shopping until January 2008. The ad, which breaks this week, features a rabbit raiding a cabbage patch in search of food, and continues the 'red cube' branding motif. The rabbit finds the degree of choice bewildering until he discovers Abbey's offering. WCRS sister agency Woo is developing an in-branch and online campaign. Previous Abbey ads have featured squirrels gathering nuts for tax-free savings, hedgehogs in search of a new home for mortgages and rabbits discovering greener pastures for current accounts.
Creative agency: WCRS
Media agency: Carat.