Digital choice: Radio Times

What with the world being overtaken by web 2.0, Radio Times has launched a user-generated content section on its website called Talk.

What I like best about it is that it does exactly what it says on the tin: it allows users to discuss and debate TV and radio. One of the most popular threads at the moment is the current David Platt storyline on Coronation Street.

It is a clean site, which has stripped the very best of UGC to apply it to its user-base. UGC shouldn't be limited to young internet users using the likes of MySpace and Bebo. All ages should be able to interact, discuss and add comment online.

Realistically, the BBC has used only roughly 10% of what is on offer in terms of UGC, but it is exactly what their users will want. I doubt the target audience is one that will want to upload videos from their mobile phones; they just want to discuss a common theme.

When anyone in this industry embarks on the path of UGC there is always an element of the unknown, but the BBC has obviously understood the profile of its users, as it works perfectly.

It doesn't blow me away, but I salute the corporation for putting together a page that allows its audience to discuss a common theme and 'Talk'.

Website: Poke London.


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