Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing

Last Company Agency/TV buyer %
1 (3) Asda Fallon London/Carat 67
2 (-) L'Oreal McCann Erickson/ZenithOptimedia 58
Excellence Cream
3= (-) Walkers Abbott Mead Vickers BBDO/OMD UK 57
3= (-) PC World M&C Saatchi/Walker Media 57
5 (-) DFS Uber/Brilliant Media 56
6= (-) Yakult Euro RSCG London/M2M 46
6= (-) Virgin Trains RKCR Y&R/Manning Gottlieb OMD 46
6= (-) Air Wick Freshmatic Euro RSCG London/OMD UK 46
9 (-) Birds Eye Fish Fingers Abbott Mead Vickers BBDO/Carat 45
10 (18=) Sainsbury's Abbott Mead Vickers BBDO/PHD 44
11= (-) Weetabix WCRS/Walker Media 42
11= (-) KFC Bartle Bogle Hegarty/Walker Media 42
13= (-) Nestle Shredded McCann Erickson/MindShare 37
Wheat Bitesize
13= (-) British Gas CHI & Partners/Carat 37
13= (-) Greggs Propaganda/AW Media 37
13= (-) Peperami Lowe/MindShare 37
17= (-) HSBC Premier JWT London/MindShare 36
17= (-) Orange Fallon London/Initiative 36
19 (-) Colgate Plax Y&R Paris/Mediaedge:cia 31
20 (-) Vodafone Bartle Bogart Hegarty/OMD UK 30

Adwatch research was conducted from 27 September-1 October by TNS as
part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64.
For details of the survey, contact (020 7868
6602). Advertisements were compiled by Xtreme Information (020 7575
1800) and Mediaedge:cia UK (020 7803 2000).


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