Britvic sell-off alerts agency roster

Britvic's ad agency roster, handling brands such as Tango, Pepsi

and 7-Up, is likely to face a shake-up as a result of its impending sale

for between pounds 400m and pounds 500m.

After months of speculation on Britvic's future, investment bank

Schroder Salomon Smith Barney is circulating a sale document to

potential buyers.

These are thought to include Pepsi, drinks wholesaler Matthew Clark,

Cadbury Schweppes and Britannia - a holding company owned by Bass,

Whitbread and Allied Domecq that owns 90% of Britvic.

The sale could lead to a consolidation of Britvic's roster agencies,

which currently share a pounds 23m ad budget. HHCL and Partners handles

the Tango, Robinsons and Juice Up brands.

Claydon Heeley Jones Mason handles 7-Up and Britvic Soft Drinks and

Abbott Mead Vickers BBDO holds Pepsi in the UK. Of the smaller brands,

Burkitt DDBhas J20, Yellow M handles Purdeys and Aqua Libre and Barrett

Cernis has Ame.

Bass and Britvic refused to comment on the deal or the ramifications it

may have for for agencies.

However, analysts are tipping Pepsi as the most likely contender to buy

Britvic. Pepsi owns 10% of Britvic, which in turn distributes Pepsi in

the UK. Alternatively, Pepsi could buy the carbonated drinks business

including 7-Up, Tango and R Whites lemonade, with the other brands going


Such an acquisition could leave HHCL split between different clients.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug