Barclays has confirmed the shortlist for its postponed review of
media agencies, reportedly worth pounds 22m.
MediaVest, the incumbent agency, will pitch alongside Publicis-owned
Optimedia and Omnicom's OMD UK and a result is expected at the end of
July. All agencies are on the Barclays group roster, with Optimedia
working on the Woolwich account and OMD handling the media for
MediaVest has handled media buying and planning for Barclays since
The account will cover TV, print, press and some digital and online
Despite speculation that the account would also include Barclays group
businesses Barclaycard and Woolwich, the media pitch is limited to
planning and buying for Barclays Bank.
The original pitch was called off in October 2000 as there was
insufficient time for planning for the coming year.
The review, being handled by the AAR, is part of a wider rejig of
advertising and marketing in the Barclays group. Leagas Delaney won the
Barclays above-the-line business in 1999 from J Walter Thompson.