The British Heart Foundation (BHF) is gearing up for its annual
British Heart Week, which runs from June 9 to 16.
The charity is running a two-week national poster, direct marketing and
public relations campaign encouraging viewers to learn cardiopulmonary
In addition to the advertisements, designed by Abbott Mead Vickers BBDO,
the BHF is distributing 'heart starter' cards listing symptoms and basic
CPR instructions via mail, in its own outlets and through Sainsbury's
A PR effort will focus on findings of a survey on public knowledge of
CPR commissioned by the group.
The campaign is the organisation's latest marketing activity in
celebration of its 40th anniversary this year.
In January, the BHF ran a provocative TV ad, aimed at men aged 25 to 44
and designed to discourage them from habits that foster the development
of heart disease.
A Valentine's Day print and poster campaign followed, advising viewers,
'This Valentine's Day, 500 people will die of a broken heart'.