Norwich Union has consolidated its sponsorship strategy and
management for its Norwich Union and CGU brands into MVI Total
The five-year deal includes NU's sponsorship of the pounds 5m one-day
Norwich Union cricket league, as well as a number of initiatives that
have yet to be announced.
MVI, a division of CIA, pitched for the work against Connexus, the
incumbent on CGU's sponsorship business, and Countrywide.
The agency's appointment follows its work with Norwich Union on the
pounds 10m White Knight sponsorship of UK Athletics and comes on the
back of CGU's merger with Norwich Union last year.
MVI recently announced that it plans to expand into Europe, with offices
opening in Milan, Dussedorf and Paris. The agency will rebrand as Total
Sponsorship and work alongside CIA on shared clients and major projects,
such as Formula One and next year's World Cup.
MVI's London director, Andy Westlake, has been named managing director
of the rebranded agency. He will work alongside director of sport Jeremy
Clark and Mel Varley, who is currently strategic planning director for
Sports marketing consultant Alex Flynn will be a non-executive director,
while David Stubley, who is also managing director of Tempus' digital
marketing division, Outrider, will chair the board.