Government spend rockets by 70%

The government's annual adspend has soared to a record high of

almost £200m, according to figures published earlier this

week.



Its £192m spend for the year ending March 2001 represents a rise

of nearly 70% on the previous 12 months.



The COI Communications annual report, which details its income from all

government marketing and public information initiatives, revealed that

Whitehall's total communications spend, which also includes disciplines

such as market research, sponsorship and direct marketing, smashed the

£200m barrier for the first time, to reach £295m.



The spend cements the government's status among the UK's biggest

advertisers, putting it just behind Unilever, which spent £197.9m

during the same period, and ahead of Procter & Gamble (£132.7m),

according to figures from ACNielsen MMS.



The massive increase, which is sure to spark renewed Opposition protests

about misuse of taxpayers' money, was fuelled by a glut of controversial

projects, including campaigns to tackle benefit fraud and inform the

public of their holiday entitlement.



The Home Office, whose activity included a police recruitment drive

costing more than £5m, saw the biggest spending hike of any

department, with an increase of about 300% to £28.4m.



The Department of Social Security, Department for Education and

Employment, Ministry of Defence, Department of Health and Inland Revenue

also spent substantially more on marketing than the previous year.



The Department of Trade and Industry and Department of the Environment,

Transport and the Regions laid out less than in 1999 to 2000.



Separately, the COI expects to announce its first dedicated media

planning agency roster in the next fortnight. The results of its other

roster reviews will be unveiled in late-August.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network