Centrica Telecoms hiring calls review

Centrica Telecommunications has hired former Orange and Cable &

Wireless marketer Phil Hendey as its commercial director, triggering a

review of the firm's agencies.

Hendey reports to Centrica Telecoms managing director Ian


He will be responsible for all marketing activity for British Gas

Communications, including brand advertising and customer communications,

product development, customer lifecycle management and network


Hendey confirmed that he will review the firm's agency


"There is a lot of competition in the telecoms market and I need to be

sure that we are armed for the fight ahead," he said.

"Centrica has access to two-thirds of households in the UK through the

services it offers, and it is my job to deliver simple, motivating

propositions that build on the group's core strengths."

The decision will put incumbent agencies BMP DDB and OMD UK on


BMP DDB is the incumbent on British Gas Trading, and picked up the

additional telecoms business around the time of its launch last


Hendey spent five years at Orange, becoming head of brand management

before leaving in 1999 for Cable & Wireless, where he was global

vice-president of brand and customer relationship management for about a


He has since worked in internet consultancy.

It is not yet clear whether Hendey will also be responsible for

commercial activities for One.Tel, the Australian telecoms business

Centrica acquired earlier this month.

The acquisition took Centrica Telecoms' customer base past the one

million mark. Centrica's target is to build a telecoms business with a

UK market share of about 10%.

Hendey has brought in Andy Ruckley, with whom he worked at both Orange

and C&W, as head of market strategy. James Monighan, who was already at

British Gas Communications, takes on the role of head of products.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers