NTL has launched a DM campaign to tempt music lovers to switch to
its digitalplus service, offering access to extra music channels
including MTV Base and VH-1 Classic. The 'More for less' mail campaign,
created by Rapier, targets existing NTL customers who subscribe to its
legacy digital packages. The quirky mailing contains a free call number
to phone for the upgrade and a set of ear-plugs for the recipients'