The Danish dairy firm currently works with Carlson Marketing on web development and online advertising for the brand, which already has a significant web presence. This includes a 'milk matters' web portal, which offers a combination of product information and downloads, as well as a section dedicated to Cravendale's current TV ads.
Last year, Arla shifted its £5m Cravendale account out of DDB London and into Wieden & Kennedy. Arla had already shifted its £15m Lurpak account into W&K a few months previously.
Arla will continue to work with Carlson on digital and direct projects for its Anchor and Lurpak brands.