Consumers can register to win new LG handsets - the Pink Shine and Viewty models.
Running only on http://www.orange.co.uk/ for the next six weeks, two MPU banners have been created and built by Syzygy, in a deal brokered by Unique Digital. Banners promote a free draw to win the latest LG phones in exchange for ‘data capture' via registration on the LG web site.
The ads lead to a simple landing page with an invite to enter the competition by registering contact details.
Szygy's client list across Europe includes Mazda Motors Europe, O2, DaimlerChrysler, Siemens, Setanta, Sky, Channel 4 Television, Deutsche Bank, Essent Trading, Fujitsu Siemens Computer and Wyeth.