It's not often that Mix comes nose to nose with a story for these
pages, but last week was a bit different. After a hideously early
meeting at Emap Advertising, Mix stumbled across a veritable showdown at
the reception of Emap's offices.
A collection of lovely guys and gals from Borkwoski PR, and an even
lovelier shetland pony called Frank were attempting to storm their way
into Emap's offices.
Their mission was ostensibly to promote Metz 40: a brand of citrus
schnapps and their story was suitably dodgy. Something about ponies like
Frank being used to transport illicit bottles of schnapps between groups
of scientists in Greenland, until one pony ran away with a bottle of
schnapps strapped to its back.
Even Mix could have come up with a better tale than that. Our theory is
that Frank fancied his chances of being the next cover-boy on FHM (could
do wonders for sales). The burly receptionist was having none of it,
however, and Frank was shown the door.
Happily for Frank, the nice ladies from New Woman were so outraged at
this injustice that they came down to meet him. Mix for one will be
running to buy the next issue of New Woman when it hits the streets to
see if Frank's ambitions were realised.