MARKETING MIX: Borkwoski tells us pony and trap tale for publicity

It's not often that Mix comes nose to nose with a story for these

pages, but last week was a bit different. After a hideously early

meeting at Emap Advertising, Mix stumbled across a veritable showdown at

the reception of Emap's offices.

A collection of lovely guys and gals from Borkwoski PR, and an even

lovelier shetland pony called Frank were attempting to storm their way

into Emap's offices.

Their mission was ostensibly to promote Metz 40: a brand of citrus

schnapps and their story was suitably dodgy. Something about ponies like

Frank being used to transport illicit bottles of schnapps between groups

of scientists in Greenland, until one pony ran away with a bottle of

schnapps strapped to its back.

Even Mix could have come up with a better tale than that. Our theory is

that Frank fancied his chances of being the next cover-boy on FHM (could

do wonders for sales). The burly receptionist was having none of it,

however, and Frank was shown the door.

Happily for Frank, the nice ladies from New Woman were so outraged at

this injustice that they came down to meet him. Mix for one will be

running to buy the next issue of New Woman when it hits the streets to

see if Frank's ambitions were realised.


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