Advertisers slam ITV as complaints rise sharply

ITV has been hit by claims that it is 'deliberately adopting a provocative and retaliatory approach to clients' just weeks before the start of the review of the Contracts Rights Renewal mechanism.

The latest report from the office of the CRR Adjudicator, the body that considers formal disputes in ITV airtime trading, has revealed that the number of complaints against the broadcaster has increased significantly.

Seventeen enquiries were brought to the adjudicator by advertisers and their media agencies in the year to April compared with seven in the previous 12 months, according to last week's report.

In its submission, ISBA argued against CRR being axed. It noted that ITV's share of ad revenue remains well over 40% and its digital channels lift this to 45%. It said: 'We strongly believe that this continuing dominant position necessitates continued regulatory intervention.'

The IPA, meanwhile, claimed ITV had 'continued to play a very "robust" game ... and is "prepared to test restrictions to the limit".' The industry body also claimed that, in specific instances, the broadcaster may 'deliberately adopt provocative and retaliatory action with regards to some clients, with time "disappearing" from the schedules and a sudden lack of availability in key programmes.' The industry body also noted concerns that with increased familiarity (to the adjudicator) ITV is inclined to 'play the system'.

The Adjudicator has said he will take these views into account during the review, which is being conducted in partnership with Ofcom. He also urged advertisers and agencies to sign contracts much earlier than in previous years to rectify problems with informal contracts.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers