NS&I shortlists direct agencies

LONDON - National Savings & Investment has shortlisted Kitcatt Nohr Alexander Shaw, Proximity London and the incumbent EHS Brann to pitch for its direct marketing account.

The direct pitch is part of an all-agency, statutory review – covering advertising, direct and media, which the treasury-backed savings service undertook earlier in the year.

OMD is defending the media business against Carat and Zed. The incumbent on the advertising account is CST Advertising, formerly Chick Smith Trott, however a shortlist has yet to become available.

National Savings & Investments launched a TV and direct marketing activity to publicise the 50th anniversary of Premium Bonds.

The organisation is required to review its agency relationships every five years because it backed by the government.

In its last review, conducted in 2003, all its agencies were reappointed.

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