AXA Sun Life has poached a senior Centrica marketer to take on the
role of head of knowledge management, responsible for the financial
services firm's relationship marketing activity.
Mark Hanson, British Gas' head of database and customer strategy, joins
AXA at the beginning of next month.
Reporting to marketing director Frank Wilson, he will oversee AXA Sun
Life's customer insight, customer relationship management, and
competitor intelligence projects. He will also be involved in the
brand's marketing research and planning work.
Hanson is one of eight senior marketers being recruited by Wilson in a
restructure of AXA Sun Life's marketing function. The firm recently
hired David Brooks from Kraft Foods (Marketing, July 19).
AXA Sun Life has also merged its five separate marketing departments
into one as part of the restructuring process.
"Mark's appointment is part of a move toward creating a greater focus on
important areas such as customer insight and competitor intelligence,"
said an AXA spokesman.
AXA Sun Life is the fifth largest life insurance company in the UK and
sells a range of products including pensions and investments. The firm
plans to drop the Sun Life part of its name as it focuses on the brand