Consumer watch: A monthly round-up of consumer reaction to DM

Q: When shopping online, do you opt-in to receive further communications?

STEPHANIE DUNCAN - Public relations officer, West London

I never tick opt-in boxes online as I worry about the level of junk emails I will receive. Once you give permission, emails could come from a partner company or the parent one - there's no end to it. Even if you don't tick the box you get many emails asking if you'd like to try this or that product.

I don't mind getting a lot of emails from my bank - for me it's the one exception. If I bought from a company regularly, then maybe I'd be more inclined to opt-in, but if I buy something as a one-off I don't really want them bothering me all the time.

OLLIE LIVIERI - Shop assistant, North London

I don't opt-in online to get more messages - the less rubbish I get in my inbox, the better. It only takes one email address for companies to send emails to you and when they start sending you all the junk email, it fills up your inbox.

I try to avoid opting in, unless I'm really interested in the product as companies have tried to email me in the past. For example, I'm very into my music and clubbing, so if I'm buying tickets for a night out and there's an opportunity to receive updates on other nights, then I would opt-in.

LEON AYLMER - IT manager, Portsmouth

I avoid opting-in on websites to stop getting lots of emails and because I think about the environment. I do give permission for some companies to email me, though, like my energy service provider EDF, because it sends me a paperless bill and special offers. I don't mind existing household providers getting in touch either as it only takes a click to delete.

I have done a lot of shopping online with companies such as Ocado and Amazon but I never agree to their opt-ins. I know where to get something I want, and if I don't, I'll research it myself.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer