Consumer watch: A monthly round-up of consumer reaction to DM

Q: When shopping online, do you opt-in to receive further communications?

STEPHANIE DUNCAN - Public relations officer, West London

I never tick opt-in boxes online as I worry about the level of junk emails I will receive. Once you give permission, emails could come from a partner company or the parent one - there's no end to it. Even if you don't tick the box you get many emails asking if you'd like to try this or that product.

I don't mind getting a lot of emails from my bank - for me it's the one exception. If I bought from a company regularly, then maybe I'd be more inclined to opt-in, but if I buy something as a one-off I don't really want them bothering me all the time.

OLLIE LIVIERI - Shop assistant, North London

I don't opt-in online to get more messages - the less rubbish I get in my inbox, the better. It only takes one email address for companies to send emails to you and when they start sending you all the junk email, it fills up your inbox.

I try to avoid opting in, unless I'm really interested in the product as companies have tried to email me in the past. For example, I'm very into my music and clubbing, so if I'm buying tickets for a night out and there's an opportunity to receive updates on other nights, then I would opt-in.

LEON AYLMER - IT manager, Portsmouth

I avoid opting-in on websites to stop getting lots of emails and because I think about the environment. I do give permission for some companies to email me, though, like my energy service provider EDF, because it sends me a paperless bill and special offers. I don't mind existing household providers getting in touch either as it only takes a click to delete.

I have done a lot of shopping online with companies such as Ocado and Amazon but I never agree to their opt-ins. I know where to get something I want, and if I don't, I'll research it myself.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers