OGILVYONE - The agency scooped the coveted British Gas direct account, worth £35m, following a controversial pitch.
The IDM - The Institute of Direct Marketing celebrated 20 years of teaching the industry with a party this summer.
DM INDUSTRY - The agreement, in October, by Advertising Association chief executive Peta Buscombe to fight the industry's corner could mean that things are looking up for DM's PR.
RAPIER - The still-independent agency scooped the direct marketing account for the UK's biggest mailer, Lloyds TSB.
HTW - The agency's woes mounted up in the summer with the loss of several major accounts, followed by the departure of worldwide creative head Steve Harrison.
KEEVILL BARTON KERSHAW - Another agency bit the dust when Phil Keevill, Steve Barton and Simon Kershaw parted company this year.
ROYAL MAIL - The postal operator had a tumultuous year, losing several accounts to rival operators and dealing with a series of strikes.
NORWICH UNION - The insurance giant axed some of its senior marketing team as part of a company restructuring.