Marketing Mix: Name that brand

This product was owned by Pfizer, but has recently been sold to Belgian company Omega Pharma.

Since the 50s, it has been used to treat a number of minor ailments in the home from insect stings to scratches and spots. Predominantly known for its liquid variant, the range has now been extended to offer cream and lozenges. The product has long been considered the generic smell of antiseptic.

Can you name this brand? Email your answer, name and company details to namethatbrand@haynet.com. The first randomly selected entry wins a bottle of champagne.

Last week's winner was Carolyn Ramm of JFL Search and Selection in London, who correctly identified Ariel.

- Images supplied by Museum of Brands, Packaging and Advertising www.museumofbrands.com.

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