Nintendo Wii most searched for internet product in UK

LONDON - Nintendo Wii was the most searched for product by UK internet shoppers during November, according to the latest figures from Hitwise.

The data shows that there have been thirteen times more online searches for the Nintendo Wii games console so far in the run up to Christmas than there have been for the Apple iPod.

Shortages of Nintendo Wii consoles in high-street stores have prompted more than twice as many searches for the terms ‘wii' as for both the terms ‘ipod' and ‘iphone'.

According to Hitwise, the volume of searches for Nintendo Wii has increased by 158% since November 2006, while searches for Wii have increased by 278% during the same period.

The publicity surrounding real and fake discount shopping vouchers helped the terms ‘vouchers' to become one of the top ten fastest growing search terms sending traffic to retail websites.

Thresher Group saw traffic to its website increase by 240% in the week ending 24 November 2007 as its 40%-off Christmas voucher spread across the internet.

Selfridges also benefited from a successful discount voucher campaign, with the email traffic it received tripling for the week ending 1 December 2007, due to its 20% off voucher.

For full analysis of the figures see next week's Marketing.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug