The data from Experian-owned research company FootFall indicates that that bargain savvy consumers are shunning the high street and may be delaying the traditional big shopping surge until much closer to Christmas day.
Martin Davies from Experian said: "Due to a combination of improvements in online shopping and consumers become increasingly savvy, the peak Christmas shopping days have been gradually shifting to much later in December over the past few years.
"For those who decided to avoid the bad weather and stay at home on Saturday, it is likely that they chose to do Christmas shopping online, especially as Internet delivery systems have improved greatly over the past few years, so that orders can be planned much nearer to the big day. While many experienced shoppers, who know that if they wait they might get a bargain, are simply resolutely holding out on festive purchases until the discounts arrive."
The Retail FootFall Index is endorsed by the BCSC, the membership organisation that represents the retail property industry. The service measures more than 150m shopper visits per month in over 200 retail centres throughout the UK, covering more than 12,000 retail outlets.