T-Mobile set to consolidate job

T-Mobile has approached marketing agencies with a view to consolidating its below-the-line arrangements, following its split from Iris last week (Marketing, 5 December).

Iris had worked on T-Mobile's promotional activity, including point-of-sale and store design across its 255 retail outlets, while direct work is managed by Tullo Marshall Warren. The mobile phone brand has approached direct agencies with a view to moving the two accounts into a single agency.

In February, T-Mobile hired Gyro International to handle its UK business-to-business marketing work, following a pitch. The agency was briefed to manage both online and offline communications. It is not known whether Gyro will be affected by the review.

Calls to T-Mobile were not returned.

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