The agency pipped Fallon, creator of Cadbury's 'Gorilla' ad, to the title, which for the first time was awarded by a panel of independent experts. For every Agency of the Year category, Marketing asked a team of judges to score shortlisted agencies according to strict criteria, including growth, innovation, effectiveness and social responsibility.
It is the first time AMV has scooped Marketing's creative title. The agency excelled in proving its contribution to its clients' performance, and boasted a strong new business record, with £53.6m of billings added in 2007. It also scored well on innovation.
This year's media agency of the year is Mediaedge:cia, which won a slew of new business in 2007 without losing a single existing client. Kitcatt Nohr Alexander Shaw won the award for direct marketing for the second year running, after scoring highly for its creative work and picking up clients such as John Lewis.
Other winners include Dare in the digital category and Redwood in customer publishing.
- Agency of the Year, inside.