Sponsors link to reduce FA Cup carbon footprint

LONDON - The principal Football Association sponsors will team together for the first time in a bid to reduce the carbon footprint of the FA Cup.

The naming rights partner of the knockout tournament E.ON will work with Carlsberg and National Express to offer a range of fan experiences and lower the carbon footprint of the FA Cup early next year.

Earlier this year E.ON announced the launch of 'Carbonfootyprint.com', which encourages fans to make pledges to save energy by making behavioural changes in their day-to-day lives and when travelling to football matches.

Under the partnership National Express will provide a free coach for travelling supporters of the 32 teams drawn away from home.

Energy company E.ON, in association with the tournament's official beer Carlsberg, is hosting two 'Help the planet, go down the pub' events for Liverpool and Newcastle fans unable to travel to their teams' matches at Luton Town and Stoke City respectively. Fans will be encouraged to watch the matches alongside FA Cup heroes from the past.

Separately, the FA is launching ticketing scheme to encourage parents to take their children to FA Cup ties. The 'One FA Cup' promotion offers adults buying a ticket for one of six yet to be decided fixtures the chance to purchase a children's ticket for a pound.

The 3rd round of the FA Cup, the stage of the tournament at which Premier League teams enter the draw, takes place on Saturday, 5 January.

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