G14, the lobbying consortium of Europe's top football clubs, has
appointed WPP-owned design agency Marsteller to create its brand
Marsteller picked up the brief after a pitch in Paris against a number
of unnamed agencies.
Its sister PR agency Burson-Marsteller will handle corporate
communications for G14, while online activity will be created by Havas
Advertising Sports.net.The strapline 'G14: The Voice of the Clubs' will
It is thought G14's decision to create a corporate brand may lead the
group to develop a commercial presence, potentially resulting in the
formation of a European super league.