We pride ourselves on the fact that we are uncompromising in our efforts to bring busy marketers all the relevant and accurate information they need, and we plan to continue doing that, and more, in 2008. Through our weekly print magazine, and online at brandrepublic.com/marketing, we offer access to top-quality information on what is happening in your industry as well as the businesses of your rivals and suppliers. We work hard to provide you with original analysis, features and regular league tables, researched using robust methods, while our alliances with respected partners including Nielsen Media Research, TNS and Joshua G2 mean the range of data we provide is diverse and comprehensive.
We also acknowledge that sometimes you want to lay your hands on information very quickly - enter The Year in Marketing, which is designed to be your constant companion over the coming months. It tells you all you need to know about the industry in 2007, and will prove indispensable in the year ahead.
The outstanding marketing events of the past 12 months have been fast-moving, unpredictable and, in many cases, played out in the full glare of the mainstream media. This year brought the unveiling of Wolff Olins' love-it-or-hate-it London 2012 Olympics logo design, saw Carphone Warehouse embroiled in a racism row through its sponsorship of Channel 4's Celebrity Big Brother and found Mars performing a rapid volte-face after its extraordinary decision to change the ingredients of its chocolate, making it unsuitable for vegetarians and some faith groups and, in the process, alienating a significant and vocal group of consumers.
The Year in Marketing reminds us all how important a role the industry plays in the day-to-day lives of consumers, who often genuinely care about brands, and will readily voice their opinions if they feel moved to do so. It also highlights that it has not been the easiest 12 months for marketers, and underlines the industry's responsibility to fully engage with the wider concerns facing society.